Promotions having a positive impact on downloads If you want to know more about our algorithm, have a look at this article:Īpp Download Estimates explained by our Data Scientists Impact of YouTube influencers’ campaigns on app downloads Top campaigns increased downloads between 20% and 200% We relied on AppTweak’s download estimates to build this analysis. We wanted to determine whether an increase in downloads was correlated with the video’s total views or the YouTuber’s number of subscribers.
Then we compared downloads, both on iOS and Android, of each promoted app before and after the video publication. We were left with 26 relevant videos from the YouTubers Amixem (6.63M subscribers), CYRILmp4 (4.58M subscribers) and MATH (1.47M subscribers). We took into account 773 videos published by some of the most popular French YouTubers, and filtered them to keep only those that contained a paid promotion for an app. In this analysis, we specifically focused on France. As top YouTubers can reach millions of people (think PewDiePie with his 107M subscribers), it’s tempting for marketers to go down this road, but is it really worth it? Let’s find out.Īd for Hustle Castle by Amixem at 00:44 Empirical analysis: Our methodology Surely, this is much more convincing than the usual banner shown at the bottom of the video. Not the kind of external ad that stops your video, but a “paid promotion” made by the YouTuber him or herself! In an entertaining way, they tell you how great an app is, show the gameplay and some screenshots, offer extra coins or a temporary bonus, and, finally, all you have to do is download the app by clicking the link in the video description. You’ve probably been through it: you’re watching the latest video from your favourite YouTuber when, suddenly, an ad pops up. YouTube influencers promoting your app: A winning strategy? Are you wondering how well YouTube influencer marketing campaigns work? In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.
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